Beetroot Communications
Leading UK Internal Communications Agency
Client Testimonial
"We have worked with Digital Potion for almost two years. It is a relationship
that has developed into a positive partnership.
It has offered beetroot real added value, enhanced our new business proposition
and pitch capabilities.
This collaborative approach is one we favour - constantly evolving, pushing the
boundaries, challenging our preconceptions and conventional digital thinking.
They have supported us on a variety of projects, delivering actual programming
and site build, offering top-class strategic thinking at affordable prices, and
always delivering an excellent product.
They are proactive in terms of suggesting new online features and providing
critical analysis of existing digital delivery mechanisms. They grasped
perfectly what Beetroot have been trying to achieve, showing great patience with
regard to our obvious knowledge gaps and helping to push our understanding to
new levels.
Digital Potion cannot be faulted in the help they have given us, and I would say
we have enjoyed very good value for money and added worth beyond what is
strictly laid down within our initial statement of requirements."
Graham Cook - Creative Director - Beetroot Communications
Background
Beetroot is a multi-award-winning, full service corporate communications
agency based in London, UK with a publishing heritage. Beetroot works for
a diverse range of stakeholder audiences.
The credit crunch has had a major affect on the internal communication market.
As budgets have been slashed and belts tightened, print has fallen further and
faster than ever before, and yet, at the same time, the need for effective staff
communication has never been greater, as people worry about their jobs and security.
Beetroot observed these changes and reacted by strengthening their digital
offering.
Objectives
Beetroot initially approached Digital Potion to provide strategic support and to
consult with them on the development of a number of online propositions for
their existing clients. Our relationship gathered pace and soon developed
into a full-blown partnership.
Digital Potion now provides Beetroot with a number of agency services raging
from digital strategy, eMarketing, analytics, SEO, information architecture,
product development and hosting infrastructure.
We are effectively "their guys" on the digital landscape and support them with our
skills and know-how.
Results
Working together benefits both parties. Beetroot is finding renewed
confidence online and they are developing their digital capabilities at their
own pace. They are opening new workstreams and providing their clients
with an even better, wider range of services.
Digital Potion are frankly chuffed-to-bits! We enjoy working with such a
talented, dedicated agency and are glad we can make such a difference.
We have expanded their digital offering, and rebuilt their own website.
www.beetroot.co.uk